The spirit of industry, collaboration and strong work ethic defines Mel Nason's work. Her eponymous label is based in South London, and though the clothes she designs are often made in delicate fabrics, the industrial heritage of the area is manifest in the longevity of these pieces–they're made to last.

We developed a bold industrial logotype to represent Nason and its ideals. Naturally warm, and shot on film, Jim Marsden's beautiful photography offsets the neutral colour palette perfectly.

Identity, website design and art direction. Website development by Robert Fiszer.

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